Can one concept explain:

- The foundations of bias and prejudice
- Inaccuracies in (political) polling.
- Reactions to environmental urgency.
- The recent “Bud Lite” fiasco.
- Over and under achievement.
- Litigations increasing Trump’s ratings.
- The time a song stays on the charts.
- The basis for mass shootings.
- The need for regular salary increases.
- The contemplation of suicide.
- The rise and fall of popularity.
- The limited life-span of commercials.
- The need to change fashions.
- The computation for war vs. peace.
- The impact of labeling “fake news.”
- The quantification of creativity.
- The basis of insecurity.
- Etc.

The Theory of Behavior

The Theory of Behavior

Volume 1:
Why we do what we do.
What it takes for us to do something different.

by
The Author *

 

Copyright © The Author

The Theory of Behavior...

presents a framework that delineates why we do the things we do (or have done), and what it takes or would take to affect change (to have us do something different). We believe there will be benefit from this theory’s use and seek to encourage its consideration.

A beta version of the complete text is available here, without obligation. Also here, research and business permitting are offered.

As this is about us, we’re the ones best able to give qualified peer review. Comments are requested and all feedback is appreciated.